It’s hard to place a number on the digital media consumption in Cebu or even in the Philippines. There is scant publicly available data on how people consume the news on digital platforms. Various organizations based in the United States, however, have done extensive studies on the topic. These studies may provide a peek into future trends in the Philippines although in several areas like those in mobile, the country is at times ahead.

One such organization is the Pew Research Center for its Project for Excellence in Journalism (PEJ). PEJ releases a yearly The State of the News Media report that serves as zeitgeist for the news industry. Here are statistics gleaned from various reports:

29% Internet penetration in the Philippines*

90% Philippine mobile phone penetration*

40% PH smartphone penetration*

30% Percentage of smartphones among phones purchased in the first quarter of 2012 in the Philippines. (Source: Globe Telecom press release quoting research firm GfK Asia)

36% Percentage of Americans who get news “very often” by going directly to news websites or apps. In contrast, only nine percent of Americans said they get news “very often” through Facebook or Twitter recommendation. The percentage of traffic that goes to news sites from social media platforms has increased 57 percent since 2009.**

70% Percentage of Facebook consumers who get most of their story links from friends and family. Only 13 percent “say most of the links they follow come from news organizations,” said the PEJ report.**

27% The percentage of Americans who get their news on mobile devices. The PEJ study showed that 56 percent of tablet owners and 51 percent of smartphone owners get their news using their respective devices. Some 23 percent get their news on multiple digital devices. Desktops and laptops, however, remain the primary device to access news. The study also showed that mobile is adding to, rather than replacing, news consumption.**

60% Percentage of owners of large media tablets who said their experience reading on tablets is better than reading a printed newspaper. The 2012 Reynolds Journalism Institute Mobile Media News Consumption Survey also found that large media tablet users spend more time consuming the news than those who don’t. They also tend to use it more “while relaxing at home after 5 p.m.—historically the location and prime time for reading evening newspapers and watching television news.” (Source: Donald W. Reynolds Journalism Institute)

*Source: Google Global Business Map 2012 **Source: Pew Research Center, State of the News Media 2012 report