Author: Mildred Galarpe

What happened to the newspaper market and how print may meet the needs of the new audience

People say time’s up for the newspaper every time a new media platform comes to life. But newspapers survived radio, television, and cable. It has a way of surviving the…

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People say time’s up for the newspaper every time a new media platform comes to life. But newspapers survived radio, television, and cable. It has a way of surviving the Internet.

The hurdle, says Barbie L. Atienza external affairs head of Manila Bulletin, is how the rise of a new type of audience — one that heavily sources their news and information from the web and friend endorsements on social media — is having an impact on the two main sources of income for newspapers: circulation and advertising.

Evidence shows readers are still “hungry for credible journalism.” But it must go with “preference of today’s customers: style and speed.”

“People now access the news and information they need and want through gadgets, particularly the smart phone. They have gotten used to having instant 24 /7 access. This has a bearing on copies of newspapers circulated and sold,” Atienza explained.

As a result, the concurrent president of United Print Media Group Philippines added, advertisers see reason to invest less on print. Continue Reading

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Survival action: Transform. Innovate.

Surviving the crisis requires two actions: Transform. Innovate. In today’s multi media landscape, transformation and innovation aren’t options but requirements — part of a sustainable business model — to build…

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The changing landscape of Cebu’s print media industry will invariably also cause changes in the physical newsrooms of Cebu’s three print media organizations — Cebu Daily News, Sun.Star, and The Freeman.

Surviving the crisis requires two actions: Transform. Innovate.

In today’s multi media landscape, transformation and innovation aren’t options but requirements — part of a sustainable business model — to build a loyal relationship with an audience that is young and commodified.

Newspapers all over the world have transformed content, workflows and ways of producing the news.

Media management, says Barbie L. Atienza, should therefore accept that the market has changed and embrace rather than resist the new medium. She is the external affairs head of Manila Bulletin and president of United Print Media Group Philippines.

“Now, how to optimize the use of this new platform leveraging on our traditional strengths is something we have to explore and exploit,” she said, citing a “need to decide to take new actions and new mindsets, keep ourselves open and grab opportunities as we find them, regardless of whether they are tested and proven or not.”

“We need to decide to be bold, be adventurous and take risks in trying out new configurations,” she added.

But developing a digital strategy requires a clear understanding of the “competitive advantages,” explains Gregor Waller of the WAN-IFRA Media Management Accelerator Program” Continue Reading

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Who profit from fake news and what can curb the abuse

Fake news as a business model is not new; it is as old as news itself. In the long history of fake news, propaganda for political gain is the common…

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Fake news as a business model is not new; it is as old as news itself. In the long history of fake news, propaganda for political gain is the common driver, but the motivation in the 2016 US election was not necessarily so.

Many of the creators, based on the study conducted by Stanford University’s Hunt Allcott and Matthew Gentzkow on Social Media and Fake News in 2016 Election, showed that motivation was on the path to quick dollars by distributing emotionally engendered content and gaining an audience through social media that would view websites loaded with advertising. Continue Reading

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Fake news inflicts more damage in social media. What can be done

On July 4, 2017, Cebu Flash Report (CFR) posted on its Facebook page a bomb alert in Basak, Lapu-Lapu City. The post stated that people panicked after it was confirmed…

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On July 4, 2017, Cebu Flash Report (CFR) posted on its Facebook page a bomb alert in Basak, Lapu-Lapu City.

The post stated that people panicked after it was confirmed that a bomb had been found in front of a store in Lapu-Lapu City. It showed a picture of policemen on the street.

In 27 minutes, 2,600 Facebook users shared the 170-character post, 3,800 reacted and 1,000 more commented. Owners of the page deactivated the account later. Continue Reading

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