Category: CJJ13

Reinventing the newspaper

A series of articles that CJJ hopes will set off a conversation among practitioners and students of journalism as well as media consumers on the crisis that afflicts print media,…

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A series of articles that CJJ hopes will set off a conversation among practitioners and students of journalism as well as media consumers on the crisis that afflicts print media, specifically newspapers, more particularly, community newspapers.

Each article doesn’t try to tell the problem all at once, much less offer sure-fire solutions. Yet it tries to propel efforts of the industry’s leaders, many of whom have been working quietly to cope with changes in technology, which in turn revised habits of media consumers and reshaped the market.

Shifting to purely digital platform may be a “coerced” response that a newspaper outlet may be reluctant to make. Still it is an option, along with meeting the challenge to reinvent, for print to survive and even grow.

Here are the articles: Continue Reading

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What happened to the newspaper market and how print may meet the needs of the new audience

People say time’s up for the newspaper every time a new media platform comes to life. But newspapers survived radio, television, and cable. It has a way of surviving the…

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People say time’s up for the newspaper every time a new media platform comes to life. But newspapers survived radio, television, and cable. It has a way of surviving the Internet.

The hurdle, says Barbie L. Atienza external affairs head of Manila Bulletin, is how the rise of a new type of audience — one that heavily sources their news and information from the web and friend endorsements on social media — is having an impact on the two main sources of income for newspapers: circulation and advertising.

Evidence shows readers are still “hungry for credible journalism.” But it must go with “preference of today’s customers: style and speed.”

“People now access the news and information they need and want through gadgets, particularly the smart phone. They have gotten used to having instant 24 /7 access. This has a bearing on copies of newspapers circulated and sold,” Atienza explained.

As a result, the concurrent president of United Print Media Group Philippines added, advertisers see reason to invest less on print. Continue Reading

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Survival action: Transform. Innovate.

Surviving the crisis requires two actions: Transform. Innovate. In today’s multi media landscape, transformation and innovation aren’t options but requirements — part of a sustainable business model — to build…

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The changing landscape of Cebu’s print media industry will invariably also cause changes in the physical newsrooms of Cebu’s three print media organizations — Cebu Daily News, Sun.Star, and The Freeman.

Surviving the crisis requires two actions: Transform. Innovate.

In today’s multi media landscape, transformation and innovation aren’t options but requirements — part of a sustainable business model — to build a loyal relationship with an audience that is young and commodified.

Newspapers all over the world have transformed content, workflows and ways of producing the news.

Media management, says Barbie L. Atienza, should therefore accept that the market has changed and embrace rather than resist the new medium. She is the external affairs head of Manila Bulletin and president of United Print Media Group Philippines.

“Now, how to optimize the use of this new platform leveraging on our traditional strengths is something we have to explore and exploit,” she said, citing a “need to decide to take new actions and new mindsets, keep ourselves open and grab opportunities as we find them, regardless of whether they are tested and proven or not.”

“We need to decide to be bold, be adventurous and take risks in trying out new configurations,” she added.

But developing a digital strategy requires a clear understanding of the “competitive advantages,” explains Gregor Waller of the WAN-IFRA Media Management Accelerator Program” Continue Reading

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What kind of content will work? A UP forum kicks the idea around

What kind of content works? A panel of UP graduates kicks around ideas for print media It has been some time since observers within the industry and academia noticed that…

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What kind of content works? A panel of UP graduates kicks around ideas for print media

It has been some time since observers within the industry and academia noticed that journalism is facing a crisis.

Solutions have been proposed. But will change in content, particularly in print media, work?

In September 2018, as the Cebu Press Freedom Week celebration was coming to a close, editor-turned university lecturer Jason Baguia sat down with a group of young University of the Philippines graduates from different parts of the country to discuss the matter. Continue Reading

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Remember the newsboys? They may have been forgotten in the age of digital media

Painfully absent in the conversation about how newspapers are transitioning to digital and the evolution of the next printed media product is the erstwhile loud voice of newsboys selling the…

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Painfully absent in the conversation about how newspapers are transitioning to digital and the evolution of the next printed media product is the erstwhile loud voice of newsboys selling the morning edition.

“Mura’g wala nama’y nahinumdom namo (We seem to have been forgotten)” says Francisco Enghug, 47, amid declining newspaper sales in the age of social media and the Internet. “Wa ko kadungog nga dunay gi (I haven’t heard of anyone calling for a) meeting para (for a) solution.”

But media bosses do see a future for the print media industry — one where a re-imagined paper, containing more detailed narratives and catering to a more demanding readership — goes hand-in-hand with news online and in social media. Continue Reading

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The impact of new media on newspaper circulation in selected countries

By Tessa Aguilar In nine countries covered by a study, print media show how to beat the crisis High internet penetration, which makes it easy for the public to get…

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By Tessa Aguilar

In nine countries covered by a study, print media show how to beat the crisis

High internet penetration, which makes it easy for the public to get their news from the web, won’t necessarily cause newspaper circulation to decline.

A common strategy: redesign story-telling based on preferences of readers

This is at least true in nine countries — Australia, Canada, Czech Republic, Finland, Ireland, Malaysia, New Zealand, Singapore and South Africa — which became the focus of a data-mining and cluster analysis study by a group of college students.

Newspapers here may need to “redesign story telling style based on the preference of the readers” though, said Tessa Frances Aguilar, Christine Dianne, Balansag, Marichu Canencia and Milva Villocero in their paper.

That and continue to raise its online advertising revenues. Continue Reading

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The hard-hitting radio commentators

Is bombast gone? And do they need to look good on screen too? Bombast and other techniques in the old days of broadcasting are undergoing changes. New technology allows the radio…

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Is bombast gone? And do they need to look good on screen too?

Bombast and other techniques in the old days of broadcasting are undergoing changes. New technology allows the radio talk show host not just to be heard but also seen. And engagement with the audience is speedier though there’s less voiced reaction from listeners.

The more telling change in the way radio commentaries are delivered these days is that talk show hosts are not just heard, they’re seen.

But then, in the late eighties going into the nineties, the requirement of voice quality was downgraded too. That was a big change in standards.

Voice timber and diction became less important than capacity to tackle public issues, along with the personality’s overall power to draw the audience.

Some of today’s top radio commentators benefited from devaluation of voice as factor for hiring. Many of them don’t have “the announcer’s voice” prized in the early days of radio. Continue Reading

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Cebu’s top talk show hosts on style, other changes

The raised voice, the fury: Nalzaro is still at it although, he says, his thrust is issue-based, not personality directed. Bañoc thinks the practice has long been abandoned, “if indeed…

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The raised voice, the fury: Nalzaro is still at it although, he says, his thrust is issue-based, not personality directed. Bañoc thinks the practice has long been abandoned, “if indeed it existed.”

Radio commentators are soldiers of the airwaves.

They come armed with opinions and ideas, and their mission is, with voices modulated or not, to infiltrate minds and hearts, and provoke thought on issues of the day.

When successful, their commentaries spark a revolution in the consciousness of listeners and foment in them ideas that depose the empire of apathy.  

To the actual subject of commentary — wayward public servants and others — a broadcaster’s words are bullets that wound the ego. “Toytoy,” “hanggaw,” “kuwanggol” and “amaw” are potent Cebuano adjectives, verbal bombs that form part of a wider arsenal of dark humor.  

But colonizers of the minds and emotions radio commentators are not. Their primary role is to present truths framed on their observation and insight of the current state of affairs.

The ultimate decision on whether to believe the commentator falls on the listener. Continue Reading

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Radio reaches 94% of Metro Cebu

The survey that reports to the Kapisanan ng mga Brodkaster ng Pilipinas claims a radio audience of 1.3 million Cebuanos. Stations dyHP and dySS for AM radio stations and dyWF…

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The survey that reports to the Kapisanan ng mga Brodkaster ng Pilipinas claims a radio audience of 1.3 million Cebuanos. Stations dyHP and dySS for AM radio stations and dyWF and dyRT on the FM band, Kantar Media says, top in audience share. Kantar Media figures give the image of a lopsided competition with one radio station leading the race by miles.

Radio still has a powerful hold on Metro Cebu listeners, a media survey covering the second quarter of 2018 shows.

Kantar Media, in a report to the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), said radio programs in both AM and FM bands reach 94 percent of their sample population of 250 Metro Cebu households every week.

This, based on their computation, represents 1.3 million actual Cebuanos.

The study, commissioned by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) and carried out from June 21 to 27, 2018 also showed that individuals in Metro Cebu spend an average of three hours a day listening to their favorite programs.

While the version of the Kantar report given to the media does not establish what type of programming  is popular, it does indicate that radio is the foremost mode of information and entertainment for audiences classified as D and E. Continue Reading

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