Category: CJJ13

The hard-hitting radio commentators

Is bombast gone? And do they need to look good on screen too? Bombast and other techniques in the old days of broadcasting are undergoing changes. New technology allows the radio…

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Is bombast gone? And do they need to look good on screen too?

Bombast and other techniques in the old days of broadcasting are undergoing changes. New technology allows the radio talk show host not just to be heard but also seen. And engagement with the audience is speedier though there’s less voiced reaction from listeners.

The more telling change in the way radio commentaries are delivered these days is that talk show hosts are not just heard, they’re seen.

But then, in the late eighties going into the nineties, the requirement of voice quality was downgraded too. That was a big change in standards.

Voice timber and diction became less important than capacity to tackle public issues, along with the personality’s overall power to draw the audience.

Some of today’s top radio commentators benefited from devaluation of voice as factor for hiring. Many of them don’t have “the announcer’s voice” prized in the early days of radio. Continue Reading

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Cebu’s top talk show hosts on style, other changes

The raised voice, the fury: Nalzaro is still at it although, he says, his thrust is issue-based, not personality directed. Bañoc thinks the practice has long been abandoned, “if indeed…

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The raised voice, the fury: Nalzaro is still at it although, he says, his thrust is issue-based, not personality directed. Bañoc thinks the practice has long been abandoned, “if indeed it existed.”

Radio commentators are soldiers of the airwaves.

They come armed with opinions and ideas, and their mission is, with voices modulated or not, to infiltrate minds and hearts, and provoke thought on issues of the day.

When successful, their commentaries spark a revolution in the consciousness of listeners and foment in them ideas that depose the empire of apathy.  

To the actual subject of commentary — wayward public servants and others — a broadcaster’s words are bullets that wound the ego. “Toytoy,” “hanggaw,” “kuwanggol” and “amaw” are potent Cebuano adjectives, verbal bombs that form part of a wider arsenal of dark humor.  

But colonizers of the minds and emotions radio commentators are not. Their primary role is to present truths framed on their observation and insight of the current state of affairs.

The ultimate decision on whether to believe the commentator falls on the listener. Continue Reading

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Radio reaches 94% of Metro Cebu

The survey that reports to the Kapisanan ng mga Brodkaster ng Pilipinas claims a radio audience of 1.3 million Cebuanos. Stations dyHP and dySS for AM radio stations and dyWF…

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The survey that reports to the Kapisanan ng mga Brodkaster ng Pilipinas claims a radio audience of 1.3 million Cebuanos. Stations dyHP and dySS for AM radio stations and dyWF and dyRT on the FM band, Kantar Media says, top in audience share. Kantar Media figures give the image of a lopsided competition with one radio station leading the race by miles.

Radio still has a powerful hold on Metro Cebu listeners, a media survey covering the second quarter of 2018 shows.

Kantar Media, in a report to the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), said radio programs in both AM and FM bands reach 94 percent of their sample population of 250 Metro Cebu households every week.

This, based on their computation, represents 1.3 million actual Cebuanos.

The study, commissioned by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) and carried out from June 21 to 27, 2018 also showed that individuals in Metro Cebu spend an average of three hours a day listening to their favorite programs.

While the version of the Kantar report given to the media does not establish what type of programming  is popular, it does indicate that radio is the foremost mode of information and entertainment for audiences classified as D and E. Continue Reading

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