By Godofredo M. Roperos

IN AUGUST 1947, kzRC was revived under the management of the Cebu Broadcasting Company, becoming the first postwar commercial station outside of the national capital. When the government required in 1949 that the radio stations in the country should carry henceforth the “dy” in its name, it became dyRC. The following year, in 1950, the Philippine Broadcasting Corporation opened dyBU as a competitor of dyRC.

The friendly competition went on until September 1972 when dyRC came to an abrupt end. It was ordered to cease operation at the onset of Martial Law. When it reopened in January 1975, the two pioneering Cebu radio stations had fallen under one ownership: the Elizaldes. And it remained so until August 1999 when dyRC permanently stopped operation after 60 years of being on-air, reportedly due to heavy losses.

On the other hand, the Cebu dailies fought their way to survival through sheer courage and determination. And because the staff members in the meantime agreed to work with only the assurance that they could get cash advances when ad payments could be collected.

Professionalism in the print media did not begin until the decade of the 1980s. In a sense, until Sun.Star Daily’s entry in the print media industry, it was largely a touch-and-go affair where the paper’s next issue would depend on the good will of the printer. Continue Reading