THERE is a new tool journalists are finding convenient to use: Facebook Live.
It’s a streaming feature the social networking site Facebook made available starting January 2016.
On Facebook Live, a journalist can record events or interviews as they happen—unedited, raw, and direct to his audience on Facebook.
Because it’s direct, it has high audience engagement. The journalist immediately knows the public reaction through the emoticons that float on the screen of their mobile phone.
The emoticons range from Like, Love, Haha, Wow, Sad to Angry.
The audience also can write their comments while the event is happening and can share the video post.
When the streaming is ended, Facebook automatically saves the video after two minutes.
The journalist can now review the video, check the comments to the video post and the emoticon statistics, and see the number of viewers and length of the video.
All the journalist has to worry about is connectivity when he uses Facebook Live.
Facebook Live requires strong Internet connectivity. In its absence, a journalist falls back on the traditional method of getting the story.
(Michelle P. So is the editor-in-chief of Sun.Star Superbalita [Cebu], which has been using Facebook Live since February and receiving lots of online comments for its videos, such as on this fire in Lapu-Lapu City and the raid on the Mandaue City Jail.)
(CJJ11 was published in hardcopy in September 2016.)